Gen Z Buying Habits in the Midwest

Gen Z Buying Habits

Anyone born between 1997 and 2012 belongs to Gen Z. This generation, many of whom are no longer kids, now makes up about 20% of the population of the United States. Increasingly, this means that the shopping habits of Gen Z are starting to shape the marketplace for everyone else as well. Self-care products and […]

Self-Discovery for Young Adults in the Midwest

Self-Discovery for Young Adults

Navigating Life’s Big Decisions The journey of self-discovery is a timeless rite of passage for young adults in the Midwest. The landscape, both physical and metaphorical, provides a unique backdrop against which personal growth unfolds. The Heartland, stretching from the mighty banks of the Mississippi to the majestic Rockies, is not just a geographical territory. […]

The Gen Z Money Squeeze

Gen Z Money Squeeze

Right now, those born after 1997 are facing the Gen Z money squeeze. From college loan repayments to budgeting and building credit, many Gen Zs want to know how to manage their money smartly and quickly. Here we’ll look at some moves while offering some helpful tips on how to keep more money, make more […]