Gen Z Buying Habits in the Midwest
![Gen Z Buying Habits](https://www.obligona.com/wp-content/uploads/2023/09/gen-z-buying-habits.png)
Anyone born between 1997 and 2012 belongs to Gen Z. This generation, many of whom are no longer kids, now makes up about 20% of the population of the United States. Increasingly, this means that the shopping habits of Gen Z are starting to shape the marketplace for everyone else as well. Self-care products and […]